Osprey on the Automile
For years, the Osprey site had attracted a lot of traffic because of its appealing product line—mobile electronics. The focus of the new site was converting those visitors into leads. We developed keyword-rich, product-based content pages with Calls-to-Action, plus an “easy-to-fill-out” inquiry form. We also designed a new logo with options for animation and included a dynamic content management system that could be expanded later for online sales.
The new design needed to: 1) showcase many products and brands without looking crowded, 2) highlight the key company selling points and 3) maintain a connection with store colors of black, red, and white. With the new logo in hand, we ensured the header included the selling points on every page. The site was widened and home page focal points were added, and the color scheme blended nicely with the new logo and store colors.