Many small business owners are jumping on the blogging bandwagon—and with good reason. According to a survey done by HubSpot, businesses with blogs enjoyed 55% more visitors and 434% more indexed pages than their blogless counterparts.
But let’s be realistic. Running a business is hard work, and many of you are probably thinking that you don’t have time to post a couple times a week. No worries. While it is ideal to post as frequently as you can, there are ways to optimize your blog posts to attract more visitors without spending hours and hours hunched over your computer.
By starting out with a reasonable goal, like writing one blog post per week on a topic that matters to your key audience, and applying some basic SEO techniques, you can increase the flow of traffic to your website and your standing in search engine results pages (SERPS).
4 Tips to Optimize Your Business Blog Posts
You’ve heard the phrase “work smarter, not harder.” Here are some basic tips for optimizing your blog posts for better search engine optimization so you can get the most out of your blog when you don’t have the time to post several times a week:
- Perform your keyword research. Before you publish your blog post, perform some basic keyword research to help you optimize your visual and written content. Vary your keywords throughout your blog post, including them in your title, headlines, sub-headlines, images, written content, and hyperlinks.
- Write for web skimmers. Website visitors generally don’t linger on pages to find the information they need. In fact, studies show that the average user will spend about five seconds (or less) on a given page before determining whether or not the page or website is useful. That said, structure your blog posts with short, digestible paragraphs, using sub-headlines that include target keywords. Break up information with bullets when possible and bold important text. Big, bulky paragraphs should be avoided.
- Add internal and external links. Use your blog as an opportunity to link to relevant product/service pages or other blog posts you have written. For example, if you have an auto parts website and your blog post is about Ford Mustangs, include a hyperlink to the product page on your website that features Ford Mustang parts. Also, consider linking to other websites when you make references to those sites. To get the most out of your hyperlinks, hyperlink keyword-rich text whenever possible. For example, instead of hyperlinking “Click here to see our Ford Mustang parts,” try “Check out our full line of Ford Mustang parts.” Search engines take into account the text you use for hyperlinks when your content is indexed.
- Include high-quality images. Use relevant, eye-catching images to capture the attention of your visitors. Don’t have any good images of your own? While it’s great to use your own images, if they don’t look somewhat professional, you are doing yourself a disservice. You can find inexpensive, quality images at sites like www.depositphotos.com and www.shutterstock.com, to name a few. The selections on these sites are amazing, and you may find the perfect image to complement your blog. Consider including screenshots, infographics , charts/graphs , or other visuals when you can. To take your optimization to the next level, be sure to optimize your images so that Google can index them properly. Here are some image optimization tips:
- Name your image well. If you are writing a post about root beer floats, when you save the image you intend to include, use a keyword-rich name. For example, “best-root-beer-float.jpg” instead of “image1.jpg.”
Include Alternate Image tag information. Depending on the content management system you are using for your website, you may or may not have the option of adding “Alt Text” when you upload your image. If not, insert the image into your blog post, then go to the HTML view. You will see code with your image that looks like this:
<img alt="" src="/images/small-business-internet-blog/PPC-advertising.gif" style="border: 0px;" />
Simply add your alternate image text between the two quotation marks in the highlighted area, so it looks like this:
<img alt="example of pay-per-click-ads-in-Google-SERPS" src="/images/small-business-internet-blog/PPC-advertising.gif" style="border: 0px;" />
Now search engines will be able to index the image correctly and blog visitors with special needs can read or listen to the text when they hover over the image.
By following the four business blogging tips above, you can get the most out of every blog post you publish. Need help crafting website and blog content to reach your target audience and increase customer conversion rates? Contact our professional copywriters in Boston to learn how we can help you craft ads, social media posts, blog posts, and website content that gets results.
Image © Depositphotos.com/Devon