Why do some businesses thrive on social media while others struggle to get any attention at all? The answer usually lies within the social media strategy. Generating consistent, quality posts that align with your marketing goals can keep you front-and-center in the minds of your current and prospective customers, while firing off random posts every once in a while is like sneezing in the wind. Check out some tips below for setting up and executing a social media plan that gets results.
Set Up Social Media Accounts
First things first—you will need to set up a variety of social media accounts for your business. Not sure which ones to choose? Check out our introduction to social media for small businesses to find out which ones might fit you best. After you start using these social media networking sites for a couple of months, you can reassess to decide which ones to focus on and which ones aren’t worth the effort.
At-A-Glance Image Dimensions for Popular Social Media Sites
Here is a great resource from Louise Meyers Visual Social Media to find the appropriate sizes for your social media images.
*Image courtesy of LouiseM.com
Many business owners fail to get good results with their social media efforts and become frustrated with the whole process. Why? Oftentimes it is because they don’t have a concrete plan for consistent, relevant, engaging social media posts with clear goals in mind, making sporadic posts little more than a drop in the bucket.
Building a social media following, one that will begin generating leads, requires marketing goals, consistency, and good planning. Neil Patel outlines a great strategy using S.M.A.R.T. goals—Specific, Measurable, Attainable/Achievable, Relevant, Timely—to get better engagement and more quality leads for your business. Check out Neil’s full post here.
Craft a Social Media Calendar
Well, “craft” is a strong word. For those of us who are time-crunched (and who isn’t?), here are a couple of handy resources to choose from. Once you pick your preferred template, or create your own, begin filling it in for the month based on your strategy and goals. HubSpot offers a valuable, robust (not to mention free) social media content calendar template to get you off and running. HootSuite also offers several helpful templates to help you stay organized.
Create Content to Share
So now you have some concrete marketing goals and a calendar to keep you on track. Now it is time to create content to blast through your social media channels. There are several different types of content you can utilize for social media marketing, which will differ depending on your audience and budget. Some of the better performing types of content include:
- White Papers
- Industry News
- Press Releases
- Slideshare Presentations
- User-Generated Content
REMEMBER: You don’t have to rely solely on your own content for social media posts. Be generous and share quality, relevant content from others on your social media sites. It will take some of the pressure to create content off you, and you will be rewarded in many cases with increased traffic.
Content Creation Tools
Creating quality content can be challenging, especially if your budget only allows for in-house content creation (i.e. you). These content creation tools can help you craft different types of content more efficiently:
For visual content: Canva.com (*Canva is great for creating your social media banners and covers.)
For infographics: Pictochart
For internet memes: Quickmeme
For generating headlines: ContentIdeator
Writing Guides: HubSpot
Ultimately, there is no one-size-fits-all model for social media marketing. Your social media plan will be based on your unique goals and will depend on your budget and the amount of time you have to devote to social media. If you need help, OpenVine specializes in internet marketing, including social media marketing, to help you grow your business. Check out online marketing services or contact us today to learn more.