Many small to medium-sized businesses wonder how they can leverage the power of online marketing to bring in more website traffic and grow their businesses. While there are a number of options available, trying to implement every suggestion you come across can be nearly impossible—especially without a dedicated marketing team. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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Google AdWords currently has over 1.2 million advertisers worldwide and generated the bulk of Google's over 89 billion dollar revenue last year (Statista). Why did they make so much? While it doesn't work for everyone, many business are finding that Google AdWords is worth the price in for the amount of leads generated through it's online advertising. Great, right? Read More
It can be difficult to see the ROI for many of the marketing efforts used today, but a pay-per-click (PPC) campaign, or paid search, is popular because it is easy to direct your advertising dollars and track results. PPC is a method of advertising where you as the business owner pay a fee each time one of your ads is clicked. You are essentially buying website visits based on the keywords that you choose. Read More