Small Business Internet Blog

Are you a services-based small business wondering how to present your services in the best possible way on your website? You aren’t alone. Many business owners wonder how to go about crafting services pages that compel visitors to take the next step to become customers.  Read More

So you have just written the best blog post ever. The content is helpful, engaging, and sure to be eagerly consumed by your intended audience. Read More

Does your business website have a blog? If so, you may have received offers from other people, often referred to as “guest bloggers,” to write posts for your blog. You may be wondering why someone would want to write a blog post for a website that isn’t theirs (for free, no less) and how could it benefit or harm you as the blog owner. Read More

How often do you start out reading an article on a website or blog, only to find yourself inadvertently signing up for a webinar or viewing a product demonstration? Like a moth to a flame, an intelligently placed call-to-action catches our attention and encourages us to take action. Read More

Statistics show that newsletters are a great vehicle to promote existing content, establish and spread brand awareness, promote a new product or service, announce a special deal or event, and guarantee that you will reach at least a segment of your target audience. Read More

Competing with the big guys can be a challenging venture. When you are time-strapped (or cash-strapped), it can be hard to get your message out and present a professional appearance that rivals what your larger competitors are able to do.  Read More

Many people dream of the freedom of owning their own business one day, only to feel shackled by the challenges they face once the business is up and running.  Read More

Have you ever wondered how Google decides which websites get top billing in SERPs and which ones get buried deep in the abyss of search results? Google’s algorithm for ranking websites includes a variety of ranking factors which it uses to determine where websites should rank in search results.  Read More

Recently Google and Twitter came to a new agreement that will take effect sometime in the latter half of 2015. With this agreement, Twitter will allow Google to have more access to tweets. In turn, tweets will begin to show up in much greater numbers in Google search results (just as you already see with Google +).  Read More

For small to medium-sized business owners, a well-designed, content rich website is key to the overall success of your business. But how can you tell what is working well on your website and what needs some fine-tuning? There are a number of great website analytics reporting tools out there. If you use IvyPress, you can simply log in as an admin user and click the Reports navigation item to see important data. Regardless of which tool you are using, here are seven website metrics you should be tracking to help you get the best results from your business website: Read More