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Small Business Internet Blog

Tips and techniques to help small businesses benefit from using the Internet.

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Web Design Tips: How to Create Lead-Generating Services Pages
Kelly Thomas Mango
Thursday, May 23, 2019

Are you a services-based small business wondering how to present your services in the best possible way on your website? You aren’t alone. Many business owners wonder how to go about crafting services pages that compel visitors to take the next step to become customers.  Read More

7 Tips to Create More Clickable Headlines
Kelly Thomas Mango
Tuesday, February 27, 2018

So you have just written the best blog post ever. The content is helpful, engaging, and sure to be eagerly consumed by your intended audience. Read More

Should You Allow Guest Posts on Your Business Blog?
Kelly Thomas Mango
Wednesday, December 07, 2016

Does your business website have a blog? If so, you may have received offers from other people, often referred to as “guest bloggers,” to write posts for your blog. You may be wondering why someone would want to write a blog post for a website that isn’t theirs (for free, no less) and how could it benefit or harm you as the blog owner. Read More

How To Create Effective Calls-to-Action
Kelly Thomas Mango
Sunday, November 22, 2015

How often do you start out reading an article on a website or blog, only to find yourself inadvertently signing up for a webinar or viewing a product demonstration? Like a moth to a flame, an intelligently placed call-to-action catches our attention and encourages us to take action. Read More

Seven Tips to Create Email Newsletters that Get Results
Kelly Thomas Mango
Tuesday, October 27, 2015

Statistics show that newsletters are a great vehicle to promote existing content, establish and spread brand awareness, promote a new product or service, announce a special deal or event, and guarantee that you will reach at least a segment of your target audience. Read More

8 Ways to Make Your Small Business Look Larger Than It Really Is
Kelly Thomas Mango
Saturday, June 27, 2015

Competing with the big guys can be a challenging venture. When you are time-strapped (or cash-strapped), it can be hard to get your message out and present a professional appearance that rivals what your larger competitors are able to do.  Read More

Six Common Challenges that Small Business Owners Face—And Tips to Tackle Them Head On
Kelly Thomas Mango
Friday, May 08, 2015

Many people dream of the freedom of owning their own business one day, only to feel shackled by the challenges they face once the business is up and running.  Read More

Why Mobile-Friendly Websites Are More Important than Ever Thanks to Google’s Search Algorithm Updates
Kelly Thomas Mango
Thursday, March 19, 2015

Have you ever wondered how Google decides which websites get top billing in SERPs and which ones get buried deep in the abyss of search results? Google’s algorithm for ranking websites includes a variety of ranking factors which it uses to determine where websites should rank in search results.  Read More

How To Get More Engagement from Your Twitter Posts: Tips for Small Businesses
Kelly Thomas Mango
Monday, March 02, 2015

Recently Google and Twitter came to a new agreement that will take effect sometime in the latter half of 2015. With this agreement, Twitter will allow Google to have more access to tweets. In turn, tweets will begin to show up in much greater numbers in Google search results (just as you already see with Google +).  Read More

Top 7 Website Metrics Small Business Owners Should Track
Kelly Thomas Mango
Monday, January 19, 2015

For small to medium-sized business owners, a well-designed, content rich website is key to the overall success of your business. But how can you tell what is working well on your website and what needs some fine-tuning? There are a number of great website analytics reporting tools out there. If you use IvyPress, you can simply log in as an admin user and click the Reports navigation item to see important data. Regardless of which tool you are using, here are seven website metrics you should be tracking to help you get the best results from your business website: Read More


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