Video marketing is quickly gaining popularity among marketers because of statistics showing increased levels of visitor engagement, higher conversion rates, and improved search engine optimization value when videos are utilized for marketing purposes. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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Are you considering creating a video to promote your company or a product or service you offer? You are not alone. Study after study reveals that visual content marketing, including video, has an exponentially higher rate of consumption than written text alone. Here are some statistics on video that you may find interesting: Read More
Many people dream of the freedom of owning their own business one day, only to feel shackled by the challenges they face once the business is up and running. Read More
Recently Google and Twitter came to a new agreement that will take effect sometime in the latter half of 2015. With this agreement, Twitter will allow Google to have more access to tweets. In turn, tweets will begin to show up in much greater numbers in Google search results (just as you already see with Google +). Read More
It can be difficult to see the ROI for many of the marketing efforts used today, but a pay-per-click (PPC) campaign, or paid search, is popular because it is easy to direct your advertising dollars and track results. PPC is a method of advertising where you as the business owner pay a fee each time one of your ads is clicked. You are essentially buying website visits based on the keywords that you choose. Read More
A common question we hear from clients is “What are my options for local online advertising?” Great question! Since the internet has been billed as a global connector, many overlook the great opportunity it holds for targeting a local demographic. More and more, consumers are turning to the internet as a go-to resource to find businesses through search engines, online directories, and other sources. Not only can these searchers find contact information for businesses in their area, they can also see reviews and other details of area businesses. Read More
In June 2011, Google+ was launched. Since then, this newcomer to the social media scene has gained a following of over 343 million users. You can use Google+ to join discussions, post images, share information with others in your Circles, and take part in Hangouts (video conference calls). Read More
As a smart business owner, you already know what a great website can do for your business. Chances are, you’ve already invested a good bit of time and resources into a professional looking website to showcase your products or services. But what if months go by and it doesn’t bring in the leads you were hoping for? Read More
Why Does Your Small Business Need Twitter? Read More
There was a time when Facebook was considered a good idea from a marketing standpoint, but not a necessary part of a business’s marketing plan. That is no longer the case. Facebook, along with other high-traffic social media platforms, has emerged as an incredibly powerful tool for any small business’s inbound marketing strategy. For some important statistics and targeted demographics for Facebook and other popular social media sites, check out our blog post, An Introduction to Social Media for Small Businesses . Read More