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Small Business Internet Blog

Tips and techniques to help small businesses benefit from using the Internet.

Interested in becoming a guest blogger for OpenVine? Click here to get started.

Why Your Small Business Website Might Be Repelling Visitors
Kelly Thomas Mango
Tuesday, April 16, 2019

Have you noticed a drop in your website traffic? Maybe you think you should be getting more quality leads than you are. If you have this hunch, you are probably right. Read More

Online Directory Submissions—Will They Help or Hurt Your Small Business?
Kelly Thomas Mango
Tuesday, August 14, 2018

Not too long ago, online directories were all the rage in the search engine optimization world. New directories were popping up like daisies and businesses were clamoring to get listed everywhere and anywhere … that is until Google algorithm updates came along.  Read More

9 Tips for Writing Great Business Website Content
Kelly Thomas Mango
Friday, August 11, 2017

You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find results. If they don't find what they are looking for, they will quickly bounce from your site. Read More

Search Engine Optimization Tips for Restaurant Websites
Kelly Thomas Mango
Wednesday, March 15, 2017

The food industry is competitive and, as with many niches, restaurant website SEO includes certain techniques specific to its industry.  Read More

How to Spy on Your Online Competitors to Find Great Keywords
Kelly Thomas Mango
Tuesday, July 12, 2016

for your business website, blog, and advertising content can seem overwhelming. With so many resources out there, it can be hard to pare down that keyword list and determine which keyword phrases will work best for you.  Read More

Using Google Trends to Find Long-Tail Keywords for Your Business Blog or Website
Kelly Thomas Mango
Friday, April 08, 2016

In the past couple of years, a tidal wave of content has been created as marketers, SEO professionals, and business owners begin to recognize the power of valuable, consistent content. To stand out in this sea of content, savvy business owners are beginning to harness the power of long-tail keywords to target searchers more specifically and rank higher in search results.  Read More

Optimize Your Business Website Content for Better Search Engine Rankings
Kelly Thomas Mango
Friday, March 18, 2016

As 2016 unfolds, many of the once-touted SEO techniques of the past have been pushed aside in favor of new methods that conform to the way search engines work. Much like dusting off that old polyester suit for your next big event might not be favorable, once-popular SEO techniques, like keyword stuffing, are also better left in the closet.  Read More

10 Blogging Tips from the Experts: Get the Most Benefit from Your Blog Posts
Kelly Thomas Mango
Saturday, September 26, 2015

Are you thinking of starting a blog for your business? Maybe you are already posting blog content and are looking for blogging tips to make your blog an even more effective internet marketing tool.  Read More

Top 7 Website Metrics Small Business Owners Should Track
Kelly Thomas Mango
Monday, January 19, 2015

For small to medium-sized business owners, a well-designed, content rich website is key to the overall success of your business. But how can you tell what is working well on your website and what needs some fine-tuning? There are a number of great website analytics reporting tools out there. If you use IvyPress, you can simply log in as an admin user and click the Reports navigation item to see important data. Regardless of which tool you are using, here are seven website metrics you should be tracking to help you get the best results from your business website: Read More

A Beginner's Guide to Keyword Research
Kelly Thomas Mango
Tuesday, December 23, 2014

If you are writing content for your blog or website, it is critical that you perform basic keyword research to target potential customers and search engines. Placing targeted keywords in your content can mean the difference between a site that gets lost in a sea of similar content and a site that gets noticed in search engine results pages (SERPS).  Read More


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