Tips and techniques to help small businesses benefit from using the Internet.
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Are you a services-based small business wondering how to
present your services in the best possible way on your website? You aren’t
alone. Many business owners wonder how to go about crafting services pages that
compel visitors to take the next step to become customers.
Have you noticed a drop in your website traffic? Maybe you think you should be getting more quality leads than you are. If you have this hunch, you are probably right. Read More
If you run a small to medium-sized business, you may not be concerned with dominating global search results (yet). Instead, the local community you serve is probably the lifeblood of your business, and showing up at the top of local listings is pivotal to bringing in new customers. Read More
The food industry is competitive and, as with many niches, restaurant website SEO includes certain techniques specific to its industry. Read More
Scali Café is a popular eatery in the Boston financial district offering a wide variety of breakfast and lunch items, as well as catering services for corporate and private events. In the month following the launch of their new website, the owners of Scali saw an uptick in business, but wanted to further expand their online visibility. Read More
In a recent article, we explored some frequently asked questions regarding how to rank for multiple locations even if you just have one physical business address. In addition to on-site search engine optimization, many businesses take advantage of several off-site optimization tactics to rank for more than one city. Read More
Many small business owners are looking for ways to improve their visibility online and rank for locations that they service or those which are in close proximity to their physical location. This is important, especially if you are in a small town near a large city and you would like to tap into the customer base for that larger city. Read More
for your business website, blog, and advertising content can seem overwhelming. With so many resources out there, it can be hard to pare down that keyword list and determine which keyword phrases will work best for you. Read More
Until recently, Google PageRank was a great method to check the quality of a web page. Not only did the tool give website owners and web visitors a good idea of how important—and trustworthy—a web page was, but it offered insight into one of the methods used by Google to determine a page’s relevance (a.k.a. where it should appear in search results). Unfortunately, there were some annoying side effects—link selling, link spam, and other more unscrupulous tactics. Needless to say, things got ugly. Read More
In the past couple of years, a tidal wave of content has been created as marketers, SEO professionals, and business owners begin to recognize the power of valuable, consistent content. To stand out in this sea of content, savvy business owners are beginning to harness the power of long-tail keywords to target searchers more specifically and rank higher in search results. Read More
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