So you have a marketing plan in place—the ads have been placed, you have optimized your pages for search engines, and you are starting to see an uptick in traffic. But what are your would-be customers doing once they get to your site? Are they following the path you hoped they would to generate leads for your business? Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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It can be difficult to see the ROI for many of the marketing efforts used today, but a pay-per-click (PPC) campaign, or paid search, is popular because it is easy to direct your advertising dollars and track results. PPC is a method of advertising where you as the business owner pay a fee each time one of your ads is clicked. You are essentially buying website visits based on the keywords that you choose. Read More
With all of the search engine optimization talk out there, there is an often overlooked method of increasing your rankings and visibility in search engines—listing your business with the major search engines. Submitting your business information to Google, Bing, and Yahoo is simple and free and can greatly improve your odds of getting seen by potential customers. Read More
Many businesses view Facebook as an integral part of their social media marketing strategy and will go to great lengths to grab the attention of a small percentage of its over 1 billion monthly users. But given Facebook’s frequently changing algorithms, many businesses have recently seen a drop-off in stats and reach percentages. Read More
What is Internal Linking? Read More
Are you trying to boost you rankings in top search engines? Adding meta tags will not land you on the first page of search engine results pages (SERPs), but by optimizing your tags, you are on your way to better click-through results. Tags can help browsers understand what your content is about and give visitors valuable insight into what the content is on any given page on your website. Good titles and meta descriptions can mean the difference between a viewer clicking through to view your content or overlooking your site in favor of another with a content title and description that appears more engaging or relevant. Read More