Video marketing is quickly gaining popularity among marketers because of statistics showing increased levels of visitor engagement, higher conversion rates, and improved search engine optimization value when videos are utilized for marketing purposes. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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Are you considering creating a video to promote your company or a product or service you offer? You are not alone. Study after study reveals that visual content marketing, including video, has an exponentially higher rate of consumption than written text alone. Here are some statistics on video that you may find interesting: Read More
For small to medium-sized business owners, a well-designed, content rich website is key to the overall success of your business. But how can you tell what is working well on your website and what needs some fine-tuning? There are a number of great website analytics reporting tools out there. If you use IvyPress, you can simply log in as an admin user and click the Reports navigation item to see important data. Regardless of which tool you are using, here are seven website metrics you should be tracking to help you get the best results from your business website: Read More
“How can I attract more visitors to my business website?” This is a very common question among small business owners. Luckily, there are a wide variety of actionable steps you can take to boost website traffic without breaking the bank. Here are five of them to get you started: Read More
As a smart business owner, you already know what a great website can do for your business. Chances are, you’ve already invested a good bit of time and resources into a professional looking website to showcase your products or services. But what if months go by and it doesn’t bring in the leads you were hoping for? Read More