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Small Business Internet Blog

Tips and techniques to help small businesses benefit from using the Internet.

Interested in becoming a guest blogger for OpenVine? Click here to get started.

An Introduction to Using LinkedIn for Small Business Marketing
Kelly Thomas Mango
Wednesday, February 01, 2017

With all of the social media options available today, it is hard to decipher which social media sites will benefit you the most. After all, if you are like most small business owners, you probably don’t have the free time or the marketing budget to spend hours a day wooing customers on various social media sites or to launch large scale marketing campaigns.  Read More

SEO Case Study: Boston-Based Cafe Sees 25% Spike in Web Traffic with Targeted SEO Services
Kelly Thomas Mango
Sunday, October 30, 2016

Scali Café is a popular eatery in the Boston financial district offering a wide variety of breakfast and lunch items, as well as catering services for corporate and private events.  In the month following the launch of their new website, the owners of Scali saw an uptick in business, but wanted to further expand their online visibility. Read More

Top 7 Website Metrics Small Business Owners Should Track
Kelly Thomas Mango
Monday, January 19, 2015

For small to medium-sized business owners, a well-designed, content rich website is key to the overall success of your business. But how can you tell what is working well on your website and what needs some fine-tuning? There are a number of great website analytics reporting tools out there. If you use IvyPress, you can simply log in as an admin user and click the Reports navigation item to see important data. Regardless of which tool you are using, here are seven website metrics you should be tracking to help you get the best results from your business website: Read More


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